Meal planning just got smarter, not just for consumers, but for the entire food industry.

With the rollout of Priced Recipes across Australia and New Zealand, Appetise is now surfacing real-time cost-per-serving data inside our meal planning platform. This isn’t just a consumer win, it’s a major leap forward for FMCG insights, pricing strategy, and digital innovation.

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Forget lagging indicators, priced recipes deliver live visibility into how pricing affects what people plan to cook. That means:

- Brands can see how cost influences recipe selection in real time
- Pricing, promotions, and product development can be built on actual intent
- Category insights are now linked to everyday decision-making not just post-purchase panels

We’re turning the shopping list into the new focus group.

For consumers, Priced Recipes are a relief. No more guesswork at the checkout. Appetise users can see now:

- See price-per-serve before committing
- Compare meals based on cost and preferences
- Optimise around what’s on special
- Get smarter about value (not just price)

And for brands? This shift helps demystify behaviour in tight-budget households, especially where cost influences diet, health, and brand loyalty.

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Under the hood, this feature wasn’t easy.

- Real-time pricing from multiple Aussie & Kiwi retailers
- Cross-platform performance
- Pinpoint data accuracy and validation

The result? Consumer-grade simplicity paired with robust infrastructure delivered via intuitive experience.

This is just the beginning. The data layer opens the door for:

- Savings recommendations
- AI-driven recipe suggestions based on budget and taste

Appetise is no longer just a meal planner, it’s becoming a real-time pricing intelligence tool for the modern household.

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The future of meal planning isn’t just delicious, it’s dynamic, data-rich, and financially transparent. The smartest FMCG brands are already watching the signal shift.

Want to understand how consumers plan to buy, not just how they did? Book a short call.

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