On a mission to improve the world of food

We're food lovers who strongly understand the complex environment that is FMCG land.

We started Appetise to help consumers break out of a cooking rut and eat better, and to give brands real-world shopper data that can drive better food products in market.

We're proud to work with 70+ FMCG brands from small start-ups to large players, across various categories, giving them the insights to make smarter business decisions. We partner with brands to help them win, giving visibility on who their shopper is, what motivates them, and how their product is used after purchase. We're also clued into emerging food trends, giving brands a forward view of what cuisines, flavours and ingredients are set to be hot in the kitchen.

Join our community of consumers & brands so we can all discover, explore & enjoy more from our meals.

Elise & Toby

Co-Founders