Own the moment food decisions are made.

We give food brands the ability to be part of the moment where consumers are deciding what to eat and buy, and the intelligence to understand it. Our data comes from real behaviour, in real kitchens, at scale.

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Trusted by 200+ FMCG teams across NZ & AU

Built using the largest real-behaviour grocery panel in ANZ

The missing ingredient in your marketing toolkit.

Show up as the sharpest brand in the room.

Too much data and no time to find the insight, or none at all and flying blind. Both are risky and expensive. Appetise brings insight from ANZ's largest shopper panel, data the retailer doesn't have, so you walk in able to prove where the category is heading and win the room.

A sandwich image with a product research bar chart

Research and launch products people actually want.

8 in 10 new products fail, because asking shoppers what they want gets you the diet they mean to follow, not the one they live. Appetise watches what real households search, plan, cook and shop, so the next matcha or pistachio surfaces before anyone can name it. You back the trend on the way in, and validate against real demand before you spend a dollar.

Pasta on a red tablecloth with a growth statistic

Know exactly what your media spend drove.

Every dollar traces back to a real household, a real shop, and a real sale. Brands on Shopper Media see 5 to 8x ROAS, not modelled and not estimated. This is measured from recipe discovery through to completed basket, across every major ANZ retailer.

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Get to know our products

Radish product interface over sliced radishes

Radish is an AI analyst built on real behaviour from 150,000 ANZ households. Ask a real question, work the problem, and leave with evidence of where the category is heading, not a guess.

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Shopper Media dashboard interface over fresh produce shelves

Shopper Media puts your product inside the shopper journey, as a hero ingredient in recipes matched to real needs. When a shopper adds the recipe, your product goes on the list, and every dollar traces to a real sale across every major ANZ retailer.

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How Shoppers are Using Appetise

From first search to final basket, every step is visible, and every decision captured.

Meal inspiration

Shoppers discover and search across 4,000+ recipes, or upload their own from social media, cookbooks and family favourites. At every step, we capture high-intent signals: the occasion, the cuisine, the ingredients, the need state and the moment appetite becomes intent.

Recipe discovery and search interface over green kitchen tiles

Basket Building

As shoppers plan meals and build their lists, we see every product consideration in real time: what got added, what got swapped, what got skipped, and the context behind each choice. It's observed behaviour, not claimed.

Substitution log insight shown inside a blue shopping basket

Completed Shops

Appetise's platform is integrated with every major ANZ supermarket. When the shop is done, we close the loop, attributing the sale back to the original intent signal. From first search to final basket, fully measured.