In the fast-paced NZ FMCG industry there are a number of brands delivering fantastic products to market. So we’ve set up the Appetise Top 10 Awards to recognise and celebrate these exceptional brands. Serving as a virtual high five to those who are winning in their respective categories & setting themselves up for current & future success.
Over the next 12 months, our panel will be reviewing some of the most pivotal categories within NZ’s Grocery Sector to identify which brands are standing out above the rest.
What turns a brand from good, to great? 🎖️
So, what are these brands being ranked against? As an insights company that lives & breathes FMCG, we’ve leant on criteria that are important to influence shopper behaviours before, during and after their shop. Here’s what they’re up against:
- NPD (New Product Development) 🆕 : Embracing innovation is paramount in today's competitive market. Brands are evaluated based on their ability to introduce new and exciting products that captivate shopper' interest and fulfil their evolving needs.
- Engaging Marketing Content 📈 : Effective marketing is a must have to drive brand visibility and shopper engagement. Brands are assessed on their ability to create compelling marketing campaigns that resonate with their target audience and drive brand loyalty.
- Packaging Design 📦: In a crowded retail environment, packaging plays a crucial role in capturing shoppers' attention and conveying brand identity. Brands are evaluated on the aesthetic appeal, functionality, and sustainability of their packaging design.
- Use Case Creativity 🥗 : Versatility, adaptability and use case education are key attributes of successful FMCG brands and products. Our panel will also consider the brands' ability to creatively adapt their products to diverse recipes and meal occasions.
- Digital Presence 📱 : In the digital age, a strong online presence is essential for brand visibility and engagement. Brands are evaluated based on the effectiveness of their digital marketing strategies, social media presence, and e-commerce capabilities.
- Provenance 🇳🇿: Origin and authenticity resonate deeply with today's shoppers. We recognise brands committed to transparency, sustainability, and a strong sourcing story.
Meet the Judges 🧑⚖️👩⚖️
Whose voice is more important than that of your shoppers themselves? We’ve got the largest, most engaged panel of FMCG shoppers, so we want to hear what they have to say. Our Appetise Community members will be the judges of the products, indicating which products they know, love and shop.
Are you ready?
We’re excited to share our findings with you and to celebrate the incredible achievements of some of NZ’s best FMCG brands!
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