Like many FMCG brands, this team knew stock issues were costing them. What they didn’t know was how much, or where exactly. Traditional scan data couldn’t show what wasn’t selling because it wasn’t on shelf. They needed to see what was missing, not just what was moving.
The Challenge
There were clear signs of lost sales, but no reliable way to track the source. Without store-level data, it was hard to prioritise action or have the right conversations with retail partners. They needed a faster, clearer way to find gaps and take action.
Winning with Stock Checker
With Stock Checker by Appetise, they gained daily visibility of stock availability at the SKU and store level. Within days, they discovered gaps in key stores that were costing far more than expected.
The tool helped them:
- Spot high-impact gaps instantly
- Focus the team where it mattered most
- Confirm internal hypotheses with real data
- Add clarity and confidence to retailer conversations
The Outcome
In just a few months, they saw measurable improvements. Stock Checker helped answer key questions that would have otherwise taken weeks and allowed the team to act with speed and focus.
It’s now a core part of how they manage stock on shelf, turning uncertainty into action and helping drive stronger results.
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