Welcome to the world of shopper insights, where data-driven decisions meet the heat of the food industry. In this article we'll share info on Appetise and why we exist. We'll explain the insights we offer and how behavioural data can help you succeed in the competitive FMCG marketplace.
What is Appetise?
Our mission at Appetise is to improve the world of food.
Our recipe discovery, meal planning & smart shopping platform helps consumers “get more from their meals”. Our users can access 2000+ recipes of various cuisines, dietaries, and cooking abilities, created by our expert recipe creator Helen Jackson. Consumers can plan meals and buy ingredients online (or in-store), all in one easy experience.
We also partner with FMCG brands, providing unique shopper insights from our consumer platform. Our ecosystem provides us over 7 billion data points per month (and growing each week!). As a result we give you a whole new level of shopper visibility & understanding.
We Understand The Complex Environment That is FMCG 🔮
Our brand partners share common problems - it’s hard to know who exactly your shoppers are and how they use your products. Pair this with narrowing consideration sets, accelerating food trend cycles, and tightening margin conversations, and the industry you operate in certainly is a complex place. We know the competition you face and provide insights to combat these industry challenges.
Who Currently Uses Our Insights? 👥
We're proud to work with 55+ FMCG brands from small start-ups to large players. Our insights offering began in our home country of New Zealand, though we’re now expanding into Australia, with our eyes on further market expansion. Here's just a snapshot of our current NZ brand partners:
The Rich Data Sets We Provide 📊
Shopper Demographics: Learn who buys your products.
Understand your shoppers, segmented by household & geography. Discover segments where you win & need to protect, and areas of opportunity for sales growth. Use this data to inform your business strategy & targeting across marketing, category & sales
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Shopper Behaviours: Uncover what drives your shopper's decisions
Gain insight into the eating goals, dietary preferences and motivations that influence shopping decisions. Tailor your product offering, promotional cycles, and marketing communications and targeting, appealing to what is important to your shoppers.
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Shopping Patterns: Understand your consumers’ routines.
Discover how your shoppers approach their grocery shopping, including preferred shopping day & time, average basket spend and preferred retailer. Utilise these insights to inform conversations with your commercial customers, marketing activity timing & targeting, and in-store activity and field team optimisation.
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Recipe Trends: Get a glimpse into what your shoppers are cooking.
Understand recipe popularity for all meals within the platform, your category, your shoppers and utilising your products. Use these food trend insights to inform your NPD pipeline, recipe strategy, marketing content and to direct your product collaborations.
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The Power of Behavioural Insights 🔋
As our platform is free to use, the actions we analyse are authentic behaviours. By examining actual consumer behaviours, capturing what people are truly thinking, buying, and caring about. This differs from claimed methods such as focus groups or surveys, where research shows only 25% of respondents correctly state their purchase behaviour.
Let’s Improve The World Of Food Together
We understand the FMCG industry is complex & constantly-changing. To take on this challenge we provide shopper insights that are simple to view & easy to action. Our interactive dashboards provide shopper demographics, behaviours, shopping patterns, and food trends, so you can truely understand your shopper & what they want. If you’d like to chat about how we can partner together we’d love to chat. Simply contact our Partnerships team today.
