The Grocery Gap

Why Consumers Trust AI to Plan Dinner,  But Not to Buy It (Yet)

In an AI-filled world, shoppers are still deciding how much of the decision making they’re willing to delegate in the food shopping journey. This report draws on Appetise’s behavioural data from 90K ANZ households, 8 million product events and 17.6 million recipe events to map where trust in agentic commerce sits today, and what it means for food brands.

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Unlock the report to find out:

How three patterns drive most AI shopping overrides (price, format, and fit) and why each one is a signal about where brand presence still matters.
What demographics are more likely to accept AI-assisted shopping suggestions.
How household size can shape resistance to AI-assisted shopping.
A practical playbook for food brands: how to structure product data, build third-party authority, and stay visible as AI shopping agents become mainstream.