The Grocery Gap Report
Do people trust AI to buy their groceries for them?
Not yet – Appetise's data shows shoppers are still deciding how much of the food shopping journey they’re willing to delegate to AI. The Grocery Gap report draws on our behavioural data from 90K ANZ households, 8 million product events and 17.6 million recipe events to map where trust in AI-assisted grocery shopping sits today, and what it means for food brands.
Unlock the report to find out:
• How three patterns drive most AI shopping overrides (price, format, and fit) and why each one is a signal about where brand presence still matters.
• What demographics are more likely to accept AI-assisted shopping suggestions.
• How household size can shape resistance to AI-assisted shopping.
Plus, there's a practical playbook for food brands on how to structure product data, build third-party authority, and stay visible as AI shopping agents become mainstream.
