From recipes to ROI: How Hazeldenes drove thousands in sales with Appetise
“Appetise helped us turn recipe inspiration into real sales. We achieved a 19% conversion rate from recipe views to product shopping list adds, with 8% of those converting to completed purchases. The platform made it incredibly easy for our customers to go from discovering a recipe to actually purchasing the ingredients.”
Bianca ClarkeMarketing Manager Hazeldenes
TLDR
- Hazeldenes teamed up with Appetise to showcase their The Bare Bird product in recipes
- 89% of unique shoppers added The Bare Bird to their shopping list.
- The campaign achieved an 8% conversion rate from shopping list add, to completed shop.
Introduction
Hazeldenes is an Australian company that makes premium quality chicken. We worked with the incredible team to close the gap on inspiration and discovery of their The Bare Bird product → checkout.
The Challenge
The Bare Bird wanted to bridge the gap between recipe inspiration and actual product purchases, turning their content into a measurable revenue driver while enhancing the customer shopping experience. Using Appetise's platform, we placed The Bare Bird chicken as the hero ingredient inside real meal occasions, encouraging customers to add this to their shopping list and complete purchases directly from recipe pages.
The Results
132% engagement rate: Product shopping list adds exceeded recipe impressions, showing customers added multiple products per recipe 89% of unique shoppers who viewed recipes added products to their lists 19% conversion rate from recipe impressions to shopping list adds 8% conversion rate from shopping list adds to completed purchases 12% overall completion rate from recipe view to final purchase Strong recipe catalog with 148 active recipes driving engagement.
Key Product Insights
The Bare Bird product line showed exceptional performance in the recipe context, with chicken breast products driving the highest engagement rates. The data provided The Bare Bird with valuable insights into customer preferences and cross-selling opportunities. Family-friendly, convenient meal solutions performed exceptionally well, with recipes like "Honey Chicken with Rice," "One Pan Creamy Cheesy Garlic Chicken," and "Chicken Masala Biryani" leading engagement and demonstrating strong customer preference for quick, accessible recipes.
