Hazeldenes is an Australian company that makes premium quality chicken. We worked with the incredible team to close the gap on inspiration and discovery of their The Bare Bird product → checkout.
The Challenge
The Bare Bird wanted to bridge the gap between recipe inspiration and actual product purchases, turning their content into a measurable revenue driver while enhancing the customer shopping experience. Using Appetise's platform, we placed The Bare Bird chicken as the hero ingredient inside real meal occasions, encouraging customers to add this to their shopping list and complete purchases directly from recipe pages.
The Results
- 132% engagement rate: Product shopping list adds exceeded recipe impressions, showing customers added multiple products per recipe
- 89% of unique shoppers who viewed recipes added products to their lists
- 19% conversion rate from recipe impressions to shopping list adds
- 8% conversion rate from shopping list adds to completed purchases
- 12% overall completion rate from recipe view to final purchase
- Strong recipe catalog with 148 active recipes driving engagement.
Key Product Insights
The Bare Bird product line showed exceptional performance in the recipe context, with chicken breast products driving the highest engagement rates. The data provided The Bare Bird with valuable insights into customer preferences and cross-selling opportunities. Family-friendly, convenient meal solutions performed exceptionally well, with recipes like "Honey Chicken with Rice," "One Pan Creamy Cheesy Garlic Chicken," and "Chicken Masala Biryani" leading engagement and demonstrating strong customer preference for quick, accessible recipes.
Appetise transformed The Bare Bird’s recipe content from passive inspiration into an active sales channel, creating measurable ROI while improving the customer experience with a seamless path from recipe discovery to checkout. The platform delivered actionable insights into product performance and customer behaviour.
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