How Forty Thieves turned recipes into a measurable sales engine with Appetise
“Appetise has opened up a whole new path to purchase for Forty Thieves customers with simple, delicious recipes that feature our products. We’re seeing 81% conversion from recipe impressions to shopping list adds and 22% of those shoppers going on to complete their shop, with 1 or more jars in their trolley. The best part is that once Forty Thieves makes it into their pantry, we’re confident it’ll become a part of their everyday routine.”
Shyr GodfreyCo-Owner Forty Thieves
TLDR
- Forty Thieves teamed up Appetise to showcase their nut butter products in a diverse range of recipes
- Every step of the journey was tracked, from recipe discovery to purchase
- This drove attributable ROI, with more than 1 in 5 shoppers that added products completing their purchase.
Introduction
Forty Thieves nut butter wanted to move beyond product placement and connect real, attributable revenue directly to shopper behaviour. Think actual purchases, not just awareness.
The Challenge
Every marketer knows the feeling. You run a campaign, engagement looks decent, and then someone in the room asks the question: but did it actually drive sales?
Over three months, Forty Thieves worked with Appetise and used the Shopper Media product to integrate their range into their shoppable recipe platform into diverse recipes and meal occasions, with a strong presence across Fusion, Contemporary, and Asian cuisines.
Every recipe created a direct, frictionless path from discovery to purchase, and every step of that journey was tracked.
What the data showed
81% engagement rate. The vast majority of recipe viewers added Forty Thieves products to their shopping lists.
22% purchase conversion. More than 1 in 5 shoppers who added products completed their purchase.
18% end-to-end conversion. From recipe impression to completed shop.
52% of those who purchased were first-time Forty Thieves shoppers.
“Appetise has opened up a whole new path to purchase for Forty Thieves customers with simple, delicious recipes that feature our products,” Shyr Godfrey, Co-Owner of Forty Thieves says.
