Real insights. Real people.
Use the behaviour based insights from our community of 50,000+ Kiwi & Aussie households to better understand and serve your consumers.
Truly understand your shopper
Learn who buys your products.
Understand your shoppers, segmented by household & geography. Discover segments where you win & need to protect, and areas of opportunity for sales growth.
Use this data to inform your business strategy & targeting across marketing, category & sales
Uncover what drives your shopper’s decisions.
Gain insight into the eating goals, dietary preferences and motivations that influence shopping decisions.
Tailor your product offering, promotional cycles, and marketing communications and targeting, appealing to what is important to your shoppers.
Understand your consumers’ routines.
Discover how your shoppers approach their grocery shopping, including preferred shopping day & time, average basket spend and preferred retailer.
Utilise these insights to inform conversations with your commercial customers, marketing activity timing & targeting, and in-store activity and field team optimisation.
Get a glimpse into what your shoppers are cooking.
Understand recipe popularity for all meals within the platform, your category, your shoppers and utilising your products.
Use these food trend insights to inform your NPD pipeline, recipe strategy, marketing content and to direct your product collaborations
Behavioural insights change the game
Research shows that only 25% of respondents from claimed research correctly recall their purchase behaviour. Our insights are built of actual, observed purchase behaviour.
- No distortion through incentivisation.
- Shopper driven, complete autonomy with purchases week to week.
We provide a recipe discovery & smart shopping platform, which helps 50,000+ Kiwi & Aussie households to plan, shop & cook.
Through this website we observe and understand the food products people interact with & why. As our platform is free, the consumer behaviours driving our data sets are real and authentic.
This ecosystem gives us over 7 billion data points per month (& increasing every day). From this we generate simple & actionable insights, fuelling your team to make smarter business decisions.
