Bring your shopper into focus

FMCG marketers make hundreds of decisions every day, constantly trying to cut through the noise.

Our insights are based on true behavioural data. Use these findings to streamline your decision making process, justify your marketing investment, and improve your ROI.

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A blurry image of a female shopperA slightly blurry image of a female shopperA female shopper in a supermarketBlurry shopper imageInsights bubble that says "32% of your shopper searches 
were for Mexican recipes"Insights bubble that says "36% of your shoppers are 
Middle-Aged Singles"Insights bubble that says "20% of your shoppers shop 
on a Tuesday"
Real data.
Real insights.
Real people.
Real products.
Real data.
Real insights.
Real people.
Real products.
A snapshot of our brand partners

You know what they bought, but why?

Understand the complete shopper journey. The factors that influence your shopper’s purchases, what they shop, and how your products are used in the kitchen.

1.

What your shoppers think before they visit a supermarket

Learn who buys your products and what drives their shopping decisions. Gain insight into demographics, eating goals, dietary preferences, shopping motivations and patterns.

Insights bubble that says "+3% of Appetise shoppers are eating vegetarian"
2.

How your products are used after purchase

Are eggs being bought for carbonara or cocktails? Find out what you’re being used for and build your understanding.

Icon of noodle bowl and insights words
3.

What food trends are influencing their choices?


See what else is in the trolley when your customers are purchasing your product. Build an understanding of complementary brands.

Insights bubble that says "32% of your shopper searches 
were for Mexican recipes"
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Where our insights come from

We provide a recipe discovery & smart shopping platform, which helps 50,000+ Kiwi & Aussie households to plan, shop & cook.

Through this platform we observe and understand the food products people interact with & why. As our platform is free, the consumer behaviours driving our data sets are real and authentic.

This ecosystem gives us over 7 billion data points per month (& increasing every day). From this we generate simple & actionable insights, fuelling your team to make smarter business decisions.

Insights gained from all major NZ & AU retailers:

Your recipe for success

We’re proud to help Kiwi & Aussie marketers, category and sales managers to connect with their shoppers.

Real data from real kitchens

This is not your average panel data. Unlike claimed research such as focus groups or surveys, our insights are based on actual shopper behaviours. What people are really thinking, buying, & caring about.

With real-world insights you can tailor your NPD pipeline, promotional cycles and marketing strategies to target what your shoppers really want.

Range of photos of meals cooked at home
Recipe Trend dashboard on laptop

Simple to view, easy to action

The FMCG industry is complex & fast-paced. We provide interactive dashboards that makes it simple and easy to understand your data.

Our insights are updated every single day. So the always-on information you receive is fresh, relevant, and reflective of what is happening in market right now.

How brands are growing their share of the pie

We work with a range of food companies from small start ups to large players, across various categories, giving them the insights to make smarter business decisions.

Recipe:

How Kiwi Quinoa is increasing their shelf exposure

Ingredients:

A bowl of quinoa with kitchen utensils

Insight:

“With this data we successfully pitched Category Managers for more shelf facings, with definitive numbers around use case and potential increased sales.“

Recipe:

5 ways to make your NPD win

Ingredients:

Packets of pasta on the shelf

Insight:

Understanding your target consumer and their problems is the crucial first step towards NPD success.

Recipe:

Food Trends & Recipes: Catalysts for FMCG Success

Ingredients:

Two people sitting at kitchen table with bowls of food

Insight:

"The speed of trend cycles is increasing, and food trends are no different"

Ingredients:

How Kiwi Quinoa is increasing their shelf exposure

Sample:

A bowl of quinoa with kitchen utensils

Results:

“With this data we successfully pitched Category Managers for more shelf facings, with definitive numbers around use case and potential increased sales.“

Ingredients:

5 ways to make your NPD win

Sample:

An aisle of products at a supermarket

Results:

Understanding your target consumer and their problems is the crucial first step towards NPD success.

Ingredients:

One great NZ brand & new flavour

Sample:

A bowl of delicious soup dish

Results:

300%

Uplift in early adoption

By food lovers for food lovers

We’ve created Australasia's biggest community of food lovers, who share how they really plan, shop, cook and think about food.

We work with food influencers, local chefs, nutritionists, restaurants, brands and our community of food lovers.

Together, we keep meals fresh, interesting and yum!

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Man in kitchen with apron onWomen in kitchen eating a piece of pieTaco on a kitchen tableRecipe card of a spiced meatballs and pasta mealA bowl of soup on a dining table