Category Review Template
We get it. Range reviews are stressful in FMCG.
To help, we’ve created a Category Review template, developed in conjunction with a Category Manager.
It’s designed to make the process a little bit smoother & includes:
- A recommended page layout & length
- Which data/insights to include
- Strategy for getting NPD on shelf
Trusted by FMCG marketing leaders across NZ & AU
"
Appetise Insights is the new gold standard for brands to confidently understand consumer behaviour.
Our post-campaign analysis was amazing, and a level of data
we've never had before.
Minyada Young - Fonterra Shopper Marketing Manager
Our post-campaign analysis was amazing, and a level of data
we've never had before.
Minyada Young - Fonterra Shopper Marketing Manager
“The Appetise data has been invaluable at helping us pitch our product to our Category Manager, with definitive numbers around use case and potential increased sales. This will continue to be information that we sought monthly to help widen our exposure on the shelf of retailers.ˮ
Jacqui Cottrell - Kiwi Quinoa Director
