Bring your shopper into focus
FMCG marketers make hundreds of decisions every day, constantly trying to cut through the noise.
Our insights are based on true behavioural data. Use these findings to streamline your decision making process, justify your marketing investment, and improve your ROI.
You know what they bought, but why?
Understand the complete shopper journey. The factors that influence your shopper’s purchases, what they shop, and how your products are used in the kitchen.
What your shoppers think before they visit a supermarket
Learn who buys your products and what drives their shopping decisions. Gain insight into demographics, eating goals, dietary preferences, shopping motivations and patterns.
How your products are used after purchase
Are eggs being bought for carbonara or cocktails? Find out what you’re being used for and build your understanding.
What food trends are influencing their choices?
See what else is in the trolley when your customers are purchasing your product. Build an understanding of complementary brands.
Where our insights come from
We provide a recipe discovery & smart shopping platform, which helps 50,000+ Kiwi & Aussie households to plan, shop & cook.
Through this platform we observe and understand the food products people interact with & why. As our platform is free, the consumer behaviours driving our data sets are real and authentic.
This ecosystem gives us over 7 billion data points per month (& increasing every day). From this we generate simple & actionable insights, fuelling your team to make smarter business decisions.
Insights gained from all major NZ & AU retailers:
Your recipe for success
We’re proud to help Kiwi & Aussie marketers, category and sales managers to connect with their shoppers.
Real data from real kitchens
This is not your average panel data. Unlike claimed research such as focus groups or surveys, our insights are based on actual shopper behaviours. What people are really thinking, buying, & caring about.
With real-world insights you can tailor your NPD pipeline, promotional cycles and marketing strategies to target what your shoppers really want.
Simple to view, easy to action
The FMCG industry is complex & fast-paced. We provide interactive dashboards that makes it simple and easy to understand your data.
Our insights are updated every single day. So the always-on information you receive is fresh, relevant, and reflective of what is happening in market right now.
How brands are growing their share of the pie
We work with a range of food companies from small start ups to large players, across various categories, giving them the insights to make smarter business decisions.
Recipe:
How Kiwi Quinoa is increasing their shelf exposure
Ingredients:
Insight:
“With this data we successfully pitched Category Managers for more shelf facings, with definitive numbers around use case and potential increased sales.“
Recipe:
5 ways to make your NPD win
Ingredients:
Insight:
Understanding your target consumer and their problems is the crucial first step towards NPD success.
Recipe:
Food Trends & Recipes: Catalysts for FMCG Success
Ingredients:
Insight:
"The speed of trend cycles is increasing, and food trends are no different"
Ingredients:
How Kiwi Quinoa is increasing their shelf exposure
Sample:
Results:
“With this data we successfully pitched Category Managers for more shelf facings, with definitive numbers around use case and potential increased sales.“
Ingredients:
5 ways to make your NPD win
Sample:
Results:
Understanding your target consumer and their problems is the crucial first step towards NPD success.
Ingredients:
One great NZ brand & new flavour
Sample:
Results:
300%
Uplift in early adoption
By food lovers for food lovers
We’ve created Australasia's biggest community of food lovers, who share how they really plan, shop, cook and think about food.
We work with food influencers, local chefs, nutritionists, restaurants, brands and our community of food lovers.
Together, we keep meals fresh, interesting and yum!
